King’s Road Renascence project aims was to improve competitiveness, capability and competence of new business possibilities for SME in the programme area. Project focused on increasing the attraction and awareness among companies, tourism sector and users of the services.
New digital King’s Road platform has been launched and you can create your own account on the site and join marketing Kuninkaantie as Finland’s best tourist road. The platform is open to all destination in the region and actors can who are interesting to add their destination to platform can contact Kuninkaantie ry.
More information related on project can be found in https://www.xamk.fi/tutkimus-ja-kehitys/kuninkaantie/