The role of culture and tourism is hard to overemphasize. These industries bring vitality to the region, empower people, and create the drive for territory development. However, culture and tourism are extremely vulnerable sectors. They face multiple complex challenges: increasing digitalization, changing customer needs, social changes, COVID-19 restrictions, and increased digitalization. Therefore, understanding current and future trends, customer needs, innovation, sustainable value creation, and internationalization processes are the keys to business development and the creation of internationally competitive cultural products in these sectors. Besides, cross-sectoral and cross-border cooperation is an essential element for enabling innovations and new revenue models.
To address these issues, the EDUCRO project idea emerged as a joint initiative of the educational partners LAB and Humak University of Applied Sciences in Finland and the Institute for Cultural Programs in Russia. The partners’ vision was ambitious: to create a cross-border alliance between educational institutions, culture, tourism, and creative companies and organizations. This alliance would support learning, exchange of know-how and experiences, promote collaboration and interaction between the participants, and enable the creation of new products and services.
The EDUCRO project involved companies and organizations in the culture and tourism sector from South Karelia and Uusimaa in Finland, St. Petersburg, and the Leningrad region in Russia. Over 20 companies and organizations joined the project: theatres, museums, cultural spaces, art galleries, libraries, and event producers from Finland and Russia. The project also actively collaborated with the outsourced experts to bring cutting-edge knowledge.
View this project in keep.eu
